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Welcome to the HSWD blog, a journal of real weddings, real life, inspiration and everything we adore.
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HSWD Annual Style Files 2019

Mar 23, 2019

So we’re a little late. Please forgive us. But better late than never, as they say!

Here goes with our debut blog post (finally!) and we are kicking off with a biggie. It’s going to be a tradition we plan to keep up annually and one I know I will have so much fun putting together to share with you all each year…..

An annual report of Helaina Storey Wedding Design’s wedding style predictions for the coming season. An image-heavy post, but I think they’re secretly our faves aren’t they? All the pretty!!

Grab yourself a cuppa or run a nice hot bubble bath and enjoy swooning over all the delights which we think will be big hits to feature in contemporary wedding designs throughout 2019.

 

BRIDES IN HATS

Oh me oh my! I could have dedicated an entire blog post to one of our all-time favourite bridal looks, that we are thrilled to be seeing more and more of. There’s only one thing we love more than a bride in a hat and that’s a bride in a hat with a veil!

 

 

BOWS

Whether it’s wrapped around a cake, a detail on an otherwise perfectly simple wedding gown, or part of an understated bridal up-do, our love for a giant bow is growing.

 

 

GYPSOPHILA

Love it or hate it, baby’s breath is back. Used creatively and in abundance, we are head over heels and not unhappy about this one bit.

 

 

FOOD AS ART

Food styling is one of our favourite things to do for an event and in 2018 it was all about the food/drink stations. 2019 will see more grazing platters, bowl food and immense banquet style sharing boards. This interactive and artistic approach to dining creates an intimate atmosphere and a fab talking point for your guests. Grape & Fig do this superbly!

 

 

CIRCLES

It’s no secret we love a hoop here at HSWD. Many of our designs last season included divine alternative floral hoop bridesmaid’s bouquets and this photo booth/backdrop. We’ll be seeing more circular installations this year in the form of ceremony and wedding meal backdrops and even signage will be getting increasingly rounded!

 

 

CROWNS

Move over tiara, there’s a new kid in town! We are utterly besotted with all the crowns, from shiny and luxe to boho style – the bigger the better. This bridal look is everything, queens!

 

 

RUFFLES + PUFFY SLEEVES

Think 80s muse and Princess Di vibes. Ruffles and plenty of tulle will be big in 2019, with designers like Rime Arodaky nailing the voluminous layers and structured, shapely bridal wear.

 

 

FLOWER CLOUDS

So. Much. Yes. Firenza Flowers does this impeccably. A gigantic cloud of florals or foliage above a dining table is just perfection and the ultimate statement if you’re looking to make real impact with your wedding decor or fill a blank space with some contemporary drama.

 

 

COLOURLESS DETAILS

Beige! Neutral, all-nude dried flowers will be taking over the wedding scene this year and transparent acrylic and delicate vellum will continue to be super popular for signage, stationery and all sorts of other details. We are loving Sketch & Etch Creative’s frosted acrylic menus and blind letterpress is also always a winner! White on white on white will be a hugely popular visual design concept for this year’s weddings.

 

 

SQUARE ‘ARCHES’

We’ll be seeing a gradual movement away from the slightly more traditional rounded floral ceremony arches, and more of these clean-lined, sharp-cornered floral ‘frames’ as backdrops. Arch-less arches, if you will.

 

 

CELESTIAL GOODNESS

Tilly Thomas Luxe has started something and there’s no sign of the industry’s love for all things luna and magical coming to an end any time soon. We are absolutely huge fans of anything star-shaped and glittery and you will continue to see these dream-like references everywhere across weddings in 2019.

 

 

WOOD

Festivals and our love for everything laid-back, natural, boho and rustic will influence lots of wedding details through 2019 with simple, geometric shaped wooden backdrops, wooden signage galore and naked wooden trestle tables featuring just as much as they did last season. We don’t think this will ever go out of style. Laser-engraved and hand painted wooden stationery is also on our radar for this year.

 

 

MONO BOUQUETS

Lastly, we are total suckers for bouquets in one singular colour and/or species and expect to see a lot of this in 2019!

 

 

H x

 

All images via Pinterest.

INSPIRATION

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